Most brand guidelines describe how a brand looks when it is standing still. But today your brand spends much of its life moving — in social videos, app transitions and presentations.
What motion principles cover
- How the logo animates in and out
- Easing and timing that match the brand personality
- Transitions, text animation and graphic behaviour
- Do’s and don’ts for editors and agencies
Why it matters
Without principles, every video editor invents their own. With them, a ten-second social clip and a two-minute explainer feel like they come from the same company.