A beautiful website that takes eight seconds to load is not beautiful to the person waiting for it. In markets where most visitors browse on mobile data, performance is a design decision.
Start with a budget
We set a weight budget for every page before design begins — typically under 1MB for a landing page. Every image, font and script has to earn its place.
Practical techniques
- Self-hosted, subset fonts instead of heavy font libraries
- Modern image formats, responsive sizes and lazy loading
- No page-builder bloat: clean markup and minimal JavaScript
- Caching and a CDN close to your audience
The result
Faster sites rank better, convert better and cost your visitors less data. It is one of the few improvements that helps every single user.