Super apps promise to put everything in one place. The risk is that they put everything on one screen. Our work on a telecom super app taught us a few lessons about restraint.
Design for the top five journeys
Usage data showed that a handful of tasks — sending money, buying bundles, checking balance, paying bills and topping up airtime — accounted for the vast majority of sessions. Those journeys earned the home screen.
Make the system modular
New services arrive constantly. A component library and a modular home screen let the product team add them without redesigning the app each time.
Familiar beats clever
For many users this is their primary financial tool. We favoured familiar patterns, clear confirmations and plain language over novelty.