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Brands that look like the leader in the room

We build identity systems for organisations that have outgrown how they look — so every touchpoint, from signage to screens, feels like the same confident company.

Typical timeline
4–8 weeks
Team
Strategist, designer, lead
Deliverable
Complete brand system
Best for
New & rebranding companies
Brands that look like the *leader* in the room

What’s included

Everything you need, nothing you don’t

Brand strategy

Positioning, audience, personality and messaging that give every design decision a reason.

Logo & identity

A distinctive logo system with colour, typography, iconography and imagery direction.

Naming & verbal identity

Names, taglines and a tone of voice your whole team can write in.

Brand guidelines

A practical guide — and templates — so the brand stays consistent after we hand it over.

Collateral & signage

Stationery, signage, vehicle livery, packaging, uniforms and ID cards.

Launch & social

Launch campaigns, presentation decks and social templates to introduce the new brand.

How it works

A clear path from brief to launch

A clear, repeatable process — so you always know where the project stands.

  1. 01Week 1

    Discover

    Stakeholder interviews, competitor audit and a positioning workshop.

  2. 02Week 2

    Strategy

    Positioning, personality and messaging signed off before design begins.

  3. 03Weeks 3–5

    Identity

    Two or three creative routes, then one refined into a complete system.

  4. 04Weeks 6–8

    Roll-out

    Guidelines, templates and applications across every touchpoint.

Related work

Branding in practice

You’ve reached the end, so now…

Tell us what you’re building.

We’ll help you map the right scope, team, timeline and next steps.

Or email us hello@geel360.com