Case study

Natana Publishing

A publishing brand that reads as clearly in print as on a storefront

PublishingBranding

Overview

Natana Publishing needed an identity that could carry a publishing house: a mark that works small on a book spine, large on a storefront, and consistently across the paperwork that a publisher signs every week.

The wordmark and wave mark on storefront signage.

The identity

The mark is built from three stacked waves — pages turning, and a nod to the sea that connects the region’s readers. It pairs a confident wordmark with a restrained palette of deep navy and signal red.

Logo system and lockups
Colour palette and typography
Stationery and document templates
Signage and branded merchandise

Natana Publishing — stationery and business cards — Stationery, service agreement covers and branded merchandise.

Natana Publishing — service agreement cover — Stationery, service agreement covers and branded merchandise.

The result

One system that holds together across print, signage and everyday documents — so Natana looks like an established publishing house in every room it enters.